Our Market

Why is my chicken pink?

By Matt | June 23, 2020

…Because it was smoked! We get asked occasionally why our Cajun chicken can look pink on the inside. And we get it – we grow up thinking that pink in chicken means it’s undercooked. But that’s not the case with smoked barbecue, and there is real science behind it. As an authentic BBQ joint, we […]

Crabill’s Riverview Brand Cloth Bologna by the pound or the meat stick

By Matt | March 28, 2017

  Local meat masters Crabill’s Butchery  brings us another outstanding product.  Their Riverview Brand Cloth Bologna is the real deal.  You can buy it by the pound, $4.99 or get your own Bologna Stick for $6.25.  We are also showcasing local Goats Milk Soap from Star Tannery in Shenandoah County.  Baron Faust with Fossil Rock […]

A Fine Virginia Hot Sauce has arrived…and it is tasty!

By Matt | March 21, 2017

Introducing a tasty hot sauce from Clark & Hopkins.  The Chesapeake Bay is not very spicy and finishes well on the back of your tongue.  We like it on egg sandwiches, hamburgers, french fries, pretty much anything you want to add a little zip too…..and I have a sample bottle of “Kerala” on my desk, which […]

Elsa & Olaf Are Coming to Visit!!

By Matt | March 8, 2017

Mark your calendars….Saturday March 18, 2017 from 2-4 Elsa and Olaf will be at Shaffer’s BBQ & Market! Come visit.  Take Pictures!  Eat BBQ!  Pics and visit are free……though we do encourage you do come hungry!  Weather permitting the event will be outside under out picnic shelter and we will have a beer tasting from […]

Maple Bacon Bourbon BOOM!!!

By Matt | March 2, 2017

We have teamed up with Rick’s Roasters from Fredericksburg to create our own unique coffees!  Sean Ricks is a fellow Navy Vet and he and his wife Keely make some sweet coffee combos.  Smokin Beans is available daily at our Market by the cup or the Gallon!  The Drunken Pig is our signature Cold Brew […]

New Orleans & Mardi Gras at The South End Market

By Matt | January 31, 2017

February in the Shenandoah Valley usually translates to the dreaded “wintry mix”…..but not this year!  February brings Carnivale Season straight from the Crescent City.  Julie’s brother, David, an accomplished New Orleans chef will visit with us on Saturday February 18 while providing a FREE CREOLE COOKING DEMONSTRATION. Learn how to make a Roux that’ll stick to […]

Shaffer’s BBQ & Markets Hosts Wine Tasting w/ Cross Keys Vineyard Feb 10th 4-6

By Matt | January 11, 2017

Shaffer’s BBQ & Market is excited to welcome Bubbles Snarr from Cross Keys Vineyard to our Market on Friday, February 10 from 4-6. (***Men this is your chance to impress your Valentine***) She will bring a variety of wines from Cross Keys’ cellar to share, including their award-winning Joy Red and Joy White.  Everyone will […]

Our Market is Getting BETTER!

By Matt | January 3, 2017

Our first Holiday Season in business was a booming success!  Thank you to each and every one of you that supported us, we appreciate your business. 2017 brings new opportunities to expand our Market with local products, while continuing to serve taste-bud-tingling Barbecue.  We have added wine from a local Shenandoah Valley favorite, Cross Keys […]

The History of Virginia Barbecue

By Matt | December 15, 2016

World renowned historian, author, Barbecue connoisseur Joe Haynes spent the afternoon with us last week.  Joe and his wife Gail are terrific folks with a passion for real Virginia BBQ……so they fit right in here.  Since my Grandfather John D. Shaffer started barbecuing chicken in 1952, we have stuck to the flavors and traditions of Virginia […]

Smoked Christmas Turkeys & Country Hams Specials

By Matt | December 8, 2016

Too much to do for Christmas?  Let us cook that bird or ham for you!  We are offering a 12-14# Turkey for $48 and Felt’s Country Hams.  We can sell you the ham raw or cook it for you (and you get the broth and bones to make a stock!).  $3.99/# raw or $5.49/# cooked […]


By Matt | December 8, 2016

These little salts will light up your evening.  Whether you want to do the work or get them ready to eat.  Shaffer’s BBQ & Market has the oysters and shrimp you are looking for.  We bring in Oysters by the Pint and Quart every Wednesday…..but only a couple.  SO….please order ahead by Monday for Wednesday […]

Check out these Virginia products

By Matt | December 8, 2016

This is your one-stop-shop for local Virginia Products.  Including Virginia Diner Peanuts from Southside, Apple Butter from Clarke County, Apple Cider and Applesauce from my cousins in Edinburg, Honey from Berryville, Spice rubs from Toms Brook, Lone Oak Coffee from Winchester, Vinegar Mustard from Winchester, Candy from Chesapeake, Heirloom salt from WVa, and much more. […]

Craft Beer! Craft Beer! Craft Beer!

By Matt | December 8, 2016

Who’s thirsty for a tasty beverage?  Who likes IPAs and Stouts and crazy fruit beers and Ciders?  You?  Then we’ve got what you are thirsty for.  Our selection includes Dale’s Pale Ale, Susquehanna, Sneaky Pete, Abita, Founder’s, Port City, Escutcheon, Calderon, Stone, Flying Dog, RJ Rockers, DogFish Head, and many more.  You can build your […]

Trickling Springs Is Here!

By Matt | December 8, 2016

Wholesome and Delicious!  We carry Whole Organic, 2% Organic, Creamline Milk in Quarts and Half Gallons every day.  We also have Chocolate in Quarts and Pints and Egg Nog arrives on December 12.  We require a $2 deposit on each glass bottle that is refundable upon return…..or just keep exchanging them!  More info on Trickling […]

Crabill’s Meats Available at Shaffer’s Market

By Matt | December 8, 2016

Everybody loves a great butcher.  Nick and the folks at Crabill’s have been at it for a long time and it shows.  We carry their world-famous sausage, Scrapple, Pepper Bacon, Smoked Bacon, and Nitrate-free Bacon.  We also carry grass-fed Hamburger, regular 80/20 hamburger, and various cuts of steaks and pork.  We can special order anything […]

Boar’s Heads Meats & Cheeses

By Matt | December 8, 2016

We offer a full line of Boar’s Head Meats and Cheeses.  They are available as a sandwich or by the pound.  We also offer a made-to-order Boar’s Head Italian Sub and custom cheese and meat platters. During December we have Boar’s Head Christmas Deli hams with Maple Glaze for sale.  Questions?  Give us a call […]

Welcome to Our Market!

By Matt | September 29, 2016

We continue to build out our Market featuring local products, Crabill’s Meats, Craft Beer, apple butter, Shenandoah Spices, house chicken salad, house pimento cheese, and much more.  Come visit!